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LearnPact Foundation
IR
IIT Roorkee
via NPTEL

Marketing Research and Analysis

Govt-backed Digital Marketing Free to learn Video course

Worth knowing: Lectures are free. The certificate is optional and needs a proctored exam that costs ₹1,000. Translations (Hindi) are subtitles or transcripts and vary by course; check the course page.

Marketing research is involved with the linking of the manufacturers, intermediaries and the customers through information. It helps in identifying the recent trends in habits and behaviours of consumers through a research process.

Available in: English · Hindi

Open the free course on NPTEL

Last indexed by LearnPact Foundation on 26 September 2026. Course details, availability and pricing are owned by IIT Roorkee and may have changed since.

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