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LearnPact Foundation
IK
IIT Kharagpur
via NPTEL

Customer Relationship Management

Govt-backed Business & Management Free to learn Video course

Worth knowing: Lectures are free. The certificate is optional and needs a proctored exam that costs ₹1,000.

Background ? Companies try to acquire and retail customers, so does competitors. Therefore success will depend on who does it better. Wh various marketing programs help in acquiring, the results are not alwa positive, more so in case of customer retention.

Available in: English

Open the free course on NPTEL

Last indexed by LearnPact Foundation on 26 September 2026. Course details, availability and pricing are owned by IIT Kharagpur and may have changed since.

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