Marketing Analytics

Worth knowing: Lectures are free. The certificate is optional and needs a proctored exam that costs ₹1,000.

The students of this course should have already attended Marketing Management and Introduction to Business Analytics. Therefore we expect them to know basics of marketing and business analytics tools. In this course we will combine various concepts of marketing and business analytics in storytelling and problem solving. Real life marketing problems are often solved through a sequence of quantitative approaches.

Available in: English