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LearnPact Foundation
IK
IIT Kharagpur
via NPTEL

Services Marketing: A Practical Approach

Govt-backed Digital Marketing Free to learn Video course

Worth knowing: Lectures are free. The certificate is optional and needs a proctored exam that costs ₹1,000. Translations (Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Tamil, Telugu) are subtitles or transcripts and vary by course; check the course page.

This course will help students to learn the fundamentals of services marketing from a practical point of view. The course focusses on the needs of the customers, who are to be kept satisfied and delighted for a business to prosper.

Available in: English · Bengali · Gujarati · Hindi · Kannada · Malayalam · Marathi · Tamil · Telugu

Open the free course on NPTEL

Last indexed by LearnPact Foundation on 26 September 2026. Course details, availability and pricing are owned by IIT Kharagpur and may have changed since.

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