Consumer Behaviour

Worth knowing: Lectures are free. The certificate is optional and needs a proctored exam that costs ₹1,000.

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics.

Available in: English