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IBM SkillsBuild
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The Marketing Funnel

Digital Marketing Free Self-paced Intermediate Self-paced · 3–10 hours

Worth knowing: Free, but you need a free IBMid account — IBM asks you to sign in before you can start.

You'll cover: Communication

In this module, you’ll explore the stages of the marketing funnel and learn how to guide potential customers from awareness to purchase and beyond. Topics include capturing attention, engaging potential customers, building trust, and encouraging action. You’ll discover the post-p

Available in: English

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Last indexed by LearnPact Foundation on 25 September 2026. Course details, availability and pricing are owned by IBM SkillsBuild and may have changed since.

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